| Contain 60 Billion Probiotics per serving for maximum gut support |
Often limited to 1–10 Billion CFU, less effective |
| Feature 10+ probiotic strains to target different digestive issues |
Usually only 1–3 strains, narrow benefits |
|
Shelf-stable – no refrigeration needed |
Require refrigeration, inconvenient for travel |
|
Doctor-developed and clinically informed formulas |
Many lack medical expertise behind formulation |
|
Non-GMO, clean label with no artificial additives |
May contain fillers, binders, or artificial colors |
|
Transparent labeling with clear CFU counts |
Often use vague proprietary blends
|
| Backed by third-party testing and GMP standards |
Quality control often inconsistent |
| Offer targeted blends (detox, fiber support, daily women’s health) |
One-size-fits-all approach, not specialized |
| Supported by educational content & customer care
|
Limited or no customer guidance |
